Privacy Policy

The Traction Factory respects the privacy of your personal information. This Privacy Policy describes the type of information we collect through our web site, how we use this information, and when and to whom we may disclose this information. By using our web site, you agree without limitation to the practices described herein.



In general, The Traction Factory may collect your personal information if you:

  • contact us directly;
  • inquire about products or services;
  • purchase a course;
  • sign up to receive newsletters;
  • complete a registration form, survey, or poll;
  • participate in a contest or sweepstakes; or
  • sign up to become a reseller.

The personal information we collect may include your name, physical address, email address, telephone number, age range, gender, username, password, credit card number, credit card expiration date, photographs, occupation and other demographic information. The personal information we collect will only be used for the purpose for which it was given.



Our web site collects non-personal information as part of its standard operation. This includes your browser type, operating system, IP address, referrer web site, and browsing behaviour (including the date and time of a visit, the pages viewed, the amount of time spent, links clicked, and the number of return visits). Our web site uses cookies and related technologies to collect some of this information. Cookies are small data files that are stored on your device when you access our web site. Cookies may also be used to recognise and authenticate you, retrieve information you have previously provided, remember the contents of your shopping cart, and track your use of the web site. You may choose to decline cookies, but this may reduce the functionality of our web site. We may also use web beacons to track browsing information after you leave our web site, in our email campaigns, or otherwise to enhance your online experience.



The information we collect may be used as follows:

  • to process and fulfil product orders and confirm transactions;
  • to respond to queries and requests for information about products and services;
  • to contact you directly about The Traction Factory, its brands, special offers, samples, newsletters and other promotions;
  • to administer contests and sweepstakes;
  • to administer our products and services;
  • to investigate and resolve problems with our web site;
  • to conduct internal reviews of our web site, including via web analytics;
  • to gain an understanding of your use of our web site, to enhance the user experience; and
  • to monitor and protect the security and integrity of our web site.


The information we collect may be disclosed or transferred for the following purposes:

  • to The Traction Factory employees, independent contractors, affiliates, subsidiaries, business associates, consultants, service providers and suppliers, as necessary to enable those parties to provide business, professional or technical support functions for The Traction Factory;
  • to announce the results of surveys and polls;
  • to announce the winners of contests and sweepstakes;
  • to identify, contact, or bring legal action against any party who may be interfering with or causing injury to our rights or property, or to those of other users, and to identify users who might be harmed by such activities;
  • to government authorities and law enforcement agencies in connection with investigations on matters of public safety or as required in response to judicial process, as permitted by law; and
  • to an acquiring third party in the event that The Traction Factory or any of its assets is acquired.


Our web site is intended for use by individuals over 13 years of age. We do not knowingly collect any personal information from children under 13 year of age. Sites linked from our web site may contain content that is not suitable for children.



Our web site may contain links to third-party web sites with privacy policies that differ from our own. The Traction Factory is not responsible for the practices or activities of any linked web site. We recommend that you review the privacy policy of any web site that you access via a link on our site.



We reserve the right to update this Privacy Policy from time to time without notice, and we recommend that you review this Privacy Policy regularly. By continuing to use our web site, you indicate your acceptance of any changes to this Privacy Policy.



We maintain physical, procedural and electronic controls and safeguards to protect the personal information we collect.



We use Google Site Stats to monitor and track conversion on our web site.