Business Branding – The Beginners Guide To Success

Beginners guide to branding

We see business branding all around us and from the moment we wake until we  go to sleep.

You can’t walk down the street without absorbing brands and their images. Each journey along the freeway introduces us to more. Even sitting at a bus shelter thrusts at us more business branding.

Some brands are more noticeable than others, some have lots of promotion and others not.

It’s possible that Facebook isn’t seen as a brand now because it’s such an integral part of our lives,

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How to Survive Negative Social Media Feedback

How to survive negative social media feedback

Negative social media feedback is affecting more and more businesses. Some people live in fear of receiving a negative comment, but it’s an opportunity for a little bit of magic.

There is a legend in a land far far away that a man once turned water into wine.

But, I’m a practical person.

I don’t actually believe water can be transformed into anything other than coffee.

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How To Create a Sales Funnel in 3 Steps

Creating sales funnels

Entrepreneurs and marketing teams have a common goal – making a great sales funnel. They want a machine which takes in leads and churns out customers. And who wouldn’t? But there are more misunderstandings about sales funnels than you would care to believe.

I’m going to show you what makes a good sales funnel.  And I’m going to show you what you need to know to create working sales funnels time and time again.

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How To Write Great Copy And Get Great Results

Writing great copy that gets results

Working with a variety of business owners in the past I can tell you one thing for sure. There is a huge variant in response rates between different marketing pieces sent to similar lists. I’m talking about the difference between average copy and great copy.

I worked with one client who would get 1 in 10,000 response rate to a one-page advertisement yet was more than happy with that. Another client was getting as high as 1 in 250 to their one-page advertisement.

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5 Things your LinkedIn profile needs to make it more professional

Writing a LinkedIn profile

A bad LinkedIn profile can make you look unprofessional. And an incomplete profile could be costing you that next high paid job or supplier contract.

There is an increasing number of people checking out your LinkedIn profile before they contact you. They may not contact you through LinkedIn, but there’s a high chance they researched you.

In 2013 there was a figure floating around that 94% of recruiters used LinkedIn to vet job candidates.

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Why A Social Media Strategy Can’t Be Skipped

Importance of strategy with social media

If you want to succeed on one or more social networks, you need a social media strategy. Marketers have been using strategies for years to get great results.

Not since the rise of the Internet has the creation of a new media being so divisive. Social media is no different. And this is why you need a strategy.

Social interaction has radically shifted how we engage with our friends,

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