3 reasons why brand consistency is important

Brand consistency is importantSome of the best examples of brand consistency include Coca-Cola or Nike, amongst many others.

Coca-Cola knows that in order to maintain their position they have to be consistent. Because often people just go with what they know. In most cases, it is true to say that consumers want to buy from brands they know.

But how do you become known and trusted? That is the million dollar question!

Communicating with consumers through a consistent brand voice is a major step towards letting consumers get to know you.

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10 reasons your marketing campaigns should never stop

Never stop marketing campaigns

Most people’s marketing campaigns don’t produce too well. But should you stop a low producing campaign?

It’s hard to overstate the importance of marketing. From new start-ups to long-established local stores, every type of business can benefit from increased sales. Heightened brand awareness is another result that a great marketing campaign can offer.

The truth is if you are not marketing your business, you’re not making progress. No matter how great your product or service is,

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Email marketing can be an untapped goldmine

Email marketing vs spamEmail marketing is a booming business throughout the world. Though in Australia emailing is often a misunderstood subject (for some unknown reason!)

If you can answer yes to any of these questions then read on…

1.    You have a list of email addresses of clients that have bought from you in the past.

2.    You have a database that contains the details of people that have contacted you but not bought from you.

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Automation: is it honestly worth it for your business?

Business Process AutomationYou have been running your company this way for years, right? Is there really a need for you to change the way you do things and introduce automation? My answer is simple. If you want to take your business to the next level and you want to actually enjoy running your business then YES!

Automation will move the needle of business efficiency and simplify human lives. Businesses that have automated their processes will generally cut prices and save time.

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Do you need a CRM to make your marketing effective?

CRM SupportA CRM (Customer Relationship Manager) is an integral part of any business strategy. Employees can increase customer loyalty if they use a CRM because the system reminds you to keep in touch with the client. It will inevitably increase revenues and profitability and at the same time reduce costs.

The Benefits of a CRM 

1. KNOW YOUR CUSTOMERS – with everything from sales history to your last interaction recorded,

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One Leadership Mistake Most People Make

Leadership and control

Leadership is a complex subject, but you can start to grasp it by asking yourself this question. Who are you willing to follow and why?

Look at your own experience. You are most likely to follow someone who inspires you and it’s maybe someone you are in awe of. A leader should be able to get you to do something almost without you agreeing to it. You know the feeling of just getting carried away with something?

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Understanding Employee Engagement And Leading Them To Success

Employee Engagement

Employee engagement is a tough subject, and it is diverse. Yet, if you want to lead your team and company to success you need to roll up your sleeves and get stuck in.

To understand how to engage your team we need to look at what makes up the perfect employee. And, to get a full picture we need to look at what lurks at the lower end of the employee scale.

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Business Branding – The Beginners Guide To Success

Beginners guide to branding

We see business branding all around us and from the moment we wake until we  go to sleep.

You can’t walk down the street without absorbing brands and their images. Each journey along the freeway introduces us to more. Even sitting at a bus shelter thrusts at us more business branding.

Some brands are more noticeable than others, some have lots of promotion and others not.

It’s possible that Facebook isn’t seen as a brand now because it’s such an integral part of our lives,

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How to Survive Negative Social Media Feedback

How to survive negative social media feedback

Negative social media feedback is affecting more and more businesses. Some people live in fear of receiving a negative comment, but it’s an opportunity for a little bit of magic.

There is a legend in a land far far away that a man once turned water into wine.

But, I’m a practical person.

I don’t actually believe water can be transformed into anything other than coffee.

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How To Create a Sales Funnel in 3 Steps

Creating sales funnels

Entrepreneurs and marketing teams have a common goal – making a great sales funnel. They want a machine which takes in leads and churns out customers. And who wouldn’t? But there are more misunderstandings about sales funnels than you would care to believe.

I’m going to show you what makes a good sales funnel.  And I’m going to show you what you need to know to create working sales funnels time and time again.

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