A picture paints a thousand words

PICTURES HAVE POWER! This saying is especially true in the world of online marketing. Whenever you see an ad pop up on your socials, there is a greater chance of you remembering what the model was wearing or the colours used in the campaign rather than the text.

Today’s digital age has also seen a shift from text-heavy pages to image-driven formats. So if you’re looking to start a website of your own,

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How to Build a Website that gets Results!

‘My DIY website looks great but gets no traffic, where did I go wrong?’ This is a question we’ve been getting a lot lately. We thought we would put a guide together so that if you are determined to build your own website at least you know where to start! We want to simplify the whole process whilst ensuring your finished product gets you the right results!

There are a couple of options that are meant for the non-professional to build their own site.

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Boost Facebook Engagement with Facebook Groups

Are you a Business Page owner that thinks running a group to is too time consuming and overkill? If so you are possibly missing a trick!
Facebook Groups can be amazingly successful for brands (and individuals!).
Facebook Groups can be great for building real relationships. Your Facebook Page can be your front garden – your shop front if you like. It’s neat, tidy and well organised., Your Facebook Group, on the other hand is where all the fun can happen.

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SSL Certificate – Do you really need one?

Security is a big concern online, and a subject that pops up occasionally is SSL. And it’s about to become a much bigger topic in the next few months.

Did you know that a whopping 68% of internet users think that security laws for protecting their info are not sufficient!

So it’s no wonder that big players such as Google and Microsoft guide and shape the security of our online activities.

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The Definitive Guide To Networking And Getting Referrals

Definitive Guide To Networking

Networking is easy for some people. It’s like a gift they have, to be able to talk about themselves and their businesses with ease.

For most people, networking takes a bit of practice and a lot of courage.

And half the battle is the nerves. It’s that knot or bunch of butterflies you feel in your stomach!

How many times have you walked into a networking meeting and shuffled around in the corner?

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3 reasons why brand consistency is important

Brand consistency is importantSome of the best examples of brand consistency include Coca-Cola or Nike, amongst many others.

Coca-Cola knows that in order to maintain their position they have to be consistent. Because often people just go with what they know. In most cases, it is true to say that consumers want to buy from brands they know.

But how do you become known and trusted? That is the million dollar question!

Communicating with consumers through a consistent brand voice is a major step towards letting consumers get to know you.

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10 reasons your marketing campaigns should never stop

Never stop marketing campaigns

Most people’s marketing campaigns don’t produce too well. But should you stop a low producing campaign?

It’s hard to overstate the importance of marketing. From new start-ups to long-established local stores, every type of business can benefit from increased sales. Heightened brand awareness is another result that a great marketing campaign can offer.

The truth is if you are not marketing your business, you’re not making progress. No matter how great your product or service is,

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Email marketing can be an untapped goldmine

Email marketing vs spamEmail marketing is a booming business throughout the world. Though in Australia emailing is often a misunderstood subject (for some unknown reason!)

If you can answer yes to any of these questions then read on…

1.    You have a list of email addresses of clients that have bought from you in the past.

2.    You have a database that contains the details of people that have contacted you but not bought from you.

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Automation: is it honestly worth it for your business?

Business Process AutomationYou have been running your company this way for years, right? Is there really a need for you to change the way you do things and introduce automation? My answer is simple. If you want to take your business to the next level and you want to actually enjoy running your business then YES!

Automation will move the needle of business efficiency and simplify human lives. Businesses that have automated their processes will generally cut prices and save time.

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Do you need a CRM to make your marketing effective?

CRM SupportA CRM (Customer Relationship Manager) is an integral part of any business strategy. Employees can increase customer loyalty if they use a CRM because the system reminds you to keep in touch with the client. It will inevitably increase revenues and profitability and at the same time reduce costs.

The Benefits of a CRM 

1. KNOW YOUR CUSTOMERS – with everything from sales history to your last interaction recorded,

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