Some of the best examples of brand consistency include Coca-Cola or Nike, amongst many others.
Coca-Cola knows that in order to maintain their position they have to be consistent. Because often people just go with what they know. In most cases, it is true to say that consumers want to buy from brands they know.
But how do you become known and trusted? That is the million dollar question!
Communicating with consumers through a consistent brand voice is a major step towards letting consumers get to know you.