What will you learn?
LinkedIn is often misunderstood because it has multiple uses. Individuals can use it as a resume and yet businesses use it as PR and authority tool. A lot of business professionals will “check you out” on LinkedIn before they contact you. And a professional LinkedIn profile will get you more attention and more contact. While you may not always get direct sales from LinkedIn, the platform assists sales for sure.
This three and a half hour session focusses on LinkedIn as a business tool. We enhance your LinkedIn profile during the course and ensure that it communicates with your target market.
We also look at how you can project yourself as an authority in your field and thereby build a following.
Key Topics Covered:
- The benefits of being on LinkedIn.
- How to write a profile.
- Why you need to write articles.
- Business profiles versus Individual profiles.