What will you learn?
Have you heard of Google Analytics? Some people have and others have no idea. But no matter your level of understanding this course will walk you through how to best use Google Analytics to make decisions about your website. Because we make the best decisions when we have facts it’s essential that every website collects information on how the visitors use a website.
Google Analytics brings a high level of sophistication to your business. It allows you to make the right decisions about your internet marketing without guessing. In addition, the analytics gives visibility on how people use your website.
This four-hour workshop will make you more able to make an informed decision regarding where to spend your marketing budget. And also how to increase your marketing ROI.
Key Topics Covered:
- The power of data.
- Understanding your audience.
- Finding out how you acquired a visitor.
- Identifying visitor behaviour.
- Increasing your conversions.