10 reasons your marketing campaigns should never stop

Never stop marketing campaigns

Most people’s marketing campaigns don’t produce too well. But should you stop a low producing campaign?

It’s hard to overstate the importance of marketing. From new start-ups to long-established local stores, every type of business can benefit from increased sales. Heightened brand awareness is another result that a great marketing campaign can offer.

The truth is if you are not marketing your business, you’re not making progress. No matter how great your product or service is,

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Email marketing can be an untapped goldmine

Email marketing vs spamEmail marketing is a booming business throughout the world. Though in Australia emailing is often a misunderstood subject (for some unknown reason!)

If you can answer yes to any of these questions then read on…

1.    You have a list of email addresses of clients that have bought from you in the past.

2.    You have a database that contains the details of people that have contacted you but not bought from you.

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Business Branding – The Beginners Guide To Success

Beginners guide to branding

We see business branding all around us and from the moment we wake until we  go to sleep.

You can’t walk down the street without absorbing brands and their images. Each journey along the freeway introduces us to more. Even sitting at a bus shelter thrusts at us more business branding.

Some brands are more noticeable than others, some have lots of promotion and others not.

It’s possible that Facebook isn’t seen as a brand now because it’s such an integral part of our lives,

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How To Write Great Copy And Get Great Results

Writing great copy that gets results

Working with a variety of business owners in the past I can tell you one thing for sure. There is a huge variant in response rates between different marketing pieces sent to similar lists. I’m talking about the difference between average copy and great copy.

I worked with one client who would get 1 in 10,000 response rate to a one-page advertisement yet was more than happy with that. Another client was getting as high as 1 in 250 to their one-page advertisement.

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