PICTURES HAVE POWER! This saying is especially true in the world of online marketing. Whenever you see an ad pop up on your socials, there is a greater chance of you remembering what the model was wearing or the colours used in the campaign rather than the text. Today’s digital age has also seen a …
‘My DIY website looks great but gets no traffic, where did I go wrong?’ This is a question we’ve been getting a lot lately. We thought we would put a guide together so that if you are determined to build your own website that gets results at least you know where to start! We want …
If you want to boost facebook engagement, you need to be looking at building a group. Are you a Business Page owner that thinks running a group to is too time consuming and overkill? If so you are possibly missing a trick! Here’s why: Facebook Groups can be amazingly successful for brands (and individuals!). Because …
SSL certificate security is a big concern online, and a subject that pops up occasionally is SSL. And it’s about to become a much bigger topic in the next few months. Did you know that a whopping 68% of internet users think that security laws for protecting their info are not sufficient! So it’s no …
Networking is easy for some people. It’s like a gift they have, to be able to talk about themselves and their businesses with ease. For most people, networking takes a bit of practice and a lot of courage. And half the battle is the nerves. It’s that knot or bunch of butterflies you feel in …
The Definitive Guide To Networking And Getting Referrals Read More »
Leaflet drops have a bad reputation, it is fair to say and in some cases rightly so. However, when done right it can have a great response rate and attract exactly the right people to call you. It is fairly inexpensive and can be turned around quickly. I have put together my ideas on …
Marketers use a variety of techniques and strategies to improve the effectiveness of their campaigns. One area which is often forgotten is the copy you write. Sounds ridiculous, doesn’t it? Marketers will strategise about where and when but often not the actual content! Whether you’re a seasoned writer or a novice, it’s important that you …
Some of the best examples of brand consistency include Coca-Cola or Nike, amongst many others. Coca-Cola knows that in order to maintain their position they have to be consistent. Because often people just go with what they know. In most cases, it is true to say that consumers want to buy from brands they know. …
Most people’s marketing campaigns don’t produce too well. But should you stop a low producing campaign? It’s hard to overstate the importance of marketing. From new start-ups to long-established local stores, every type of business can benefit from increased sales. Heightened brand awareness is another result that a great marketing campaign can offer. The truth …
10 reasons your marketing campaigns should never stop Read More »
Email marketing is a booming business throughout the world. Though in Australia emailing is often a misunderstood subject (for some unknown reason!) If you can answer yes to any of these questions then read on… 1. You have a list of email addresses of clients that have bought from you in the past. 2. …
