About Your Marketing Specialist
Your Marketing Specialist was the beginning of our journey.
Here’s how it began…
We saw that a lot of small companies were struggling with underperforming websites. And also their lack of social media presence meant poor returns.
So we created Your Marketing Specialist as an answer to the problem we saw. The company was a one-stop shop for basic marketing services.
Focussing on a tactic based approach, Your Marketing Specialist delivered:
- Social Media.
- Logo design.
- Graphic design.
- Fax Marketing.
- Email Marketing.
- And a few other services.
The guiding philosophy of Your Marketing Specialist was to help and assist small businesses.
The Growth Period
Your Marketing Specialist took off. We worked hard to build up a portfolio of clients, often for working for free. Because we believe that in the marketing industry you are only as good as the results you can achieve.
The result of our dedication to building a portfolio put us in a strong position. We could then pitch for new business and with confidence show the client what we can do.
During the Your Marketing Specialist years we helped many small business grow. But the real icing on the cake was helping new businesses to form.
On at least three occasions we helped local people give up their day jobs and launch a new business. We took them under our wing and gave them business advice for free, and delivered marketing services. It was a great feeling to help someone achieve their goal and passion.
The Big Change
As a business Your Marketing Specialist started to branch out into bigger services. Things like marketing consultancy and business mentoring and marketing strategies.
But that posed a problem.
The business direction was to work with small businesses and deliver basic marketing services. And by adding these higher grade services it took us off-purpose.
The answer was to form another company, Melbourne Marketing Solutions. The Your Marketing Specialist journey continued. But you can read the next chapter here.
The Company History
The Traction Factory is a unified collection of many services, many companies and a lot of experience.