About The Traction Factory

At The Traction Factory we have adopted a saying. It goes like this:

Marketing is ONLY expensive if it doesn’t work!

Have you ever paid out good money on marketing and got no return, or little return? Yep, you and countless others!

It might sound cheesy, but our point of difference is that we care about you!

I bet you’ve never heard that before have you? That age-old “we are customer focussed” statement. It’s kind of overused wouldn’t you agree?

But here’s the thing…

We are not a big corporate company looking to drain your budget and provide mediocre results. Our company is a small (but perfectly formed) team. Currently made up by Tanya Knowles and myself, Tim Knowles.

The Traction Factory - Tanya & Tim Knowles

Both of us have worked in the sales and marketing arena for at least 15 years each. Although Tanya racks up a better score with 25 years under her experience belt! My experience is a combination of IT and marketing. Whereas Tanya’s experience is in sales and marketing. Together our knowledge and experience means we can usually produce amazing results for our clients.

During our time we’ve both seen clients experiencing marketing disasters. And we’ve heard a few client horror stories as well.

But even if you haven’t had a bad marketing experience, the chances are you know someone who has.

And our experience is that once you’ve been burnt by a “crazy marketer” it’s hard to build that trust up again. Especially when there is big money involved.

At the end of the day we are only as good as the results we get for you. Plus, if we want good referrals we had better do a good job for you! It’s one of the reasons why we are so honest at the beginning. We don’t take on a project if we know or predict we cannot get good results. In addition, we don’t work with every client that walks in – we only work with people we like!

What Can The Traction Factory Do For You?

[WARNING]… Serious *yawn* alert

We can do everything and look after your marketing from start to finish.

[END OF WARNING]

On a more serious note, we do a lot ourselves. But there are always experts we can rely on and put you in touch with if required.

For example, we know a thing or two about branding. But we would rather put you in touch with a highly trained and highly experienced branding expert such as Adrian Jobson, at Acculture.

Let’s get back to the question… What can The Traction Factory do for your business?

But before we do, it’s time to be honest!

We sort of struggle to market ourselves. Because we have so many services that we can deliver it’s hard to focus your attention as a prospect on one. Plus it means we could be missing out on some other revenue stream.

Look at this list of services that I shortened on purpose:

  • Websites
  • Social media
  • Logo design
  • Graphic design
  • Marketing strategies & plans
  • Google Adwords
  • SEO
  • Copywriting
  • Marketing Automation
  • Sales Training
  • Marketing Training

It’s like we are a one-stop shop for marketing. The trouble we find with one-stop shops is this. How can one person (or team) be so expert at all those things and get great results too? And if they are experts at all those things, they must charge BIG money.

So, what did we do?

We wrapped up our services into one service. And we gave it a name: The Intelligent Marketing System.

Here’s how it works.

We have an exploratory meeting to find out what you need the most. Then we craft a personalised “system” for you. It works pretty well because each business has different requirements.

What does your business need right now? Do you only need a website re-vamp and a leaflet design? If you’ve got your social media under control that’s totally fine. With the Intelligent Marketing System you take what you need the most. This means your marketing budget is being used on the things that are most relevant.

See if the Intelligent Marketing System can help you!